The north start of luxury lifestyle Fitness, Equinox isn’t a gym, it is a way of life.

As the Food and Beverage Director of Equinox Fitness Globally, aligning the food and beverage offerings with both the brand and the pillars of Movement, Nutrition and Regeneration meant partnering with a company that could deliver the primal needs of the Equinox member. High performance lifestyles include more than smoothies, yet when you observe a member within a space, each amenity used is merely an muscle of routine. Pre and post workout nutrition and convenience, delivered using organic ingredients aligned with Juice Press’ s value and products. The change across clubs created aligned with Equinox as a brand and system. Challenging Juice Press to meet the needs of a variety of dietary preferences and fitness goals created new smoothies, introduced to lower carb fresh smoothie category (cauliflower), brought in the importance of protein to balance the blends and carved out space for animal protein. The aesthetic, material and functional offering was a privilege to concept both with Equinox and the Juice Press team.